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It is near impossible nowadays for organisations to keep up with trends in business and technology. While drawn in by buzzwords like artificial intelligenceinnovation and disruption, the constant pressure to keep up and innovate can make the idea of opting out of digital transformation altogether more appealing. Running the risk of being left behind with this all or nothing approach, business leaders should look to simply embrace the innovations which hold the most potential for their organisations’ success.

This is according to Mushambi Mutuma, a leading South African tech entrepreneur, sought after speaker and founder of the Johannesburg-based high impact digital company, Altivex.

Mutuma, who sits on numerous healthtech, fintech, edutech and creative company boards while also advising multiple accelerators and incubators, notes that while technological shifts are an opportunity to transform businesses, the truth is that organisations don’t need to jump on board every single trend that hits the market.

He says, “In the current tech context, what is essential is learning and understanding the fundamental principles and pace of technology, disruption and innovation, and leveraging this general understanding to put a strategic plan together. This plan should throw buzzwords out the window and focus on what is relevant for the particular company, its audience and the industry in which it operates.”

“Ultimately, it is easier to understand technology when you are focused on the innovation and trends applicable to your own circumstances. Think about it, while Uber, AirBnb and Facebook are grandiose Silicon Valley success stories, their approach, industry and audience are likely to have little relevance to your own market.”

With over 12 years’ experience in building brands and businesses across Africa and the United States, Mutuma is a regular keynote speaker on the topics of entrepreneurship, innovation and leadership.

His next public speaking engagement is the Suits & Sneakers entrepreneurship themed event on Thursday, 28 March 2019 in Hyde Park, Johannesburg where he will take to the stage alongside other successful entrepreneurs including Justin Drenan, co-founder of Parcel Ninja, wantitall.co.za, and insurance.co.za; Matsi Modise, founder/CEO of Furaha Afrika Holdings; and Mike Stopforth, founder of Cerebra, to name just a few.

On the topic of the entrepreneurial mind-set, Mutuma believes that it is vital for all brands and businesses to utilise the tools entrepreneurs use to succeed. “While not everyone is meant to be an entrepreneur, everyone in this age should be entrepreneurial in their thinking and behaviour.”

“Today, more than ever, leaders in business and entrepreneurship need to invest in new ways of thinking and prepare their businesses for rapid moving digital change. There is no doubt that technology has always played a part in human advancement, facilitating our transformation as a species.”

Adding authoring a book to his list of impressive accomplishments, Mutuma will be releasing his first book, Tech Adjacent, later this year.

Set to be an exponential guide to leveraging technology for business success, Tech Adjacent will delve into the nature and history of technology, unsung African innovation, trends in and the process of innovation, steps to surviving disruption, indicators of future opportunities, and how to predict where technology and business audiences are heading.

The stories and examples shared throughout Tech Adjacent will provide specific context for readers in the corporate world, entrepreneurs and small business owners, as well as market-entering youth.

Mutuma explains that it is about leveraging technology for growth and change. “Sharing my experience in this regard, I hope that I can play a role in advancing Africa’s next generation of innovators and tech adjacent businesses.”