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Ford Motor Company has appointed Felix Sebata as Product Communications Specialist for South Africa, effective 1 November 2019.

In his role, Sebata will lead all product-related communication functions, including media relations. He takes over from Minesh Bhagaloo, who was promoted to General Manager Communications earlier this year.

“We welcome Felix into his new role heading up Product Communications for Ford South Africa,” says Bhagaloo. “His dedication and enthusiasm for the brand has been evident throughout his time with Ford, and will be a great asset for this department.”

Sebata, who is a Chartered Public Relations Practitioner and a member of the Public Relations Institute of Southern Africa (PRISA), brings with him a wealth of experience garnered from almost 15 years in the public relations industry.

While most of his years were spent supporting clients in the public sector, his passion for motoring saw him take up a role as contributing motoring writer for an online news outlet, which ultimately led to his secondment to Ford within the Communications department.