Deezer, the global music streaming service, has partnered with Amsterdam Dance Event (ADE) to bring exclusive curated content from the festival’s official lineup, in the run-up to one of the most exciting dates in the electronic festival calendar.
Deezer’s brand new ADE channel gives fans access to over 70 exclusive crafted playlists. These include personal track selections from 70 performing artists like Ellen Alien, Paula Temple, ANNA, Martin Garrix, David Guetta, Tiësto, Floating Points, Max Cooper and Joris Voorn. Each artist has hand-picked their tracks from electronic sub-genres like house, techno and drum & bass.
Deezer’s love for electronic music comes to life in its ongoing curatorship programme that brings in influential dance music labels and artists like Warp, Ninja Tune, Calvin Harris and Armin Van Buuren. Deezer’s flagship dance playlist ‘PULSE’ also regularly invites some of the greatest DJs to curate content, including the likes of David Guetta, The Chainsmokers and Lost Frequencies.
Gijs Matthee, Amsterdam Dance Event, commented: “Deezer has been a huge supporter of the electronic music scene on a global and local level. Discovering, exploring and finding new acts, sounds and genres is a fundamental part of ADE. We’re glad that we can keep providing music enthusiasts with curated playlists from on their platform, covering a wide selection of electronic genre and sub-species.”
Robin Wilms, Deezer’s Dance and Electronic Music Editor, added: “We have a lot of love for electronic music at Deezer and want fans to enjoy the very best electronic content out there. This is the second year in a row we have partnered with ADE to offer fans a unique experience leading up to one of the most influential weeks of electronic music of the year. Together we’re bringing fans personal curated tracks from the amazing ADE artist lineup, paired with some really interesting Deezer events that I hope will intrigue and excite fans during their time at the festival.”
Deezer also hosts its own ‘Original’ podcast series ‘Trailblazers’ in further support of electronic music, focusing entirely on electronic music heroes. Across two series, the podcast showcased iconic dance figures such as Gary Newman and Fatboy Slim, with a new season currently in production.
Deezer will also take over an entire building in the centre of Amsterdam for the duration of ADE. There will be special events including an exclusive music party and a one-off ‘Barbershop’ experience for fans to enjoy brand new unheard albums while getting a free haircut.