Acer, an official partner of Alfa Romeo Racing ORLEN, is announcing a new international design contest in association with Alfa Romeo Racing ORLEN, Sparco and the team’s driver, Formula One world champion, Kimi Räikkönen – Kimi’s Creator Challenge. The contest is open to creators, inviting them to design the racing shoes that will be worn by Kimi, one of the most popular and iconic figures in global sports, at one of the upcoming Formula One Grand Prix weekends and later auctioned off in support the children’s rights organization Save the Children.
How to join the Kimi’s Creator Challenge:
- Participants can download a design template and guidelines via a dedicated landing page, register and upload their design via the same website
- A shortlist of the top three designs will be decided through an online voting round, while the final winner will be selected by a jury composed of Kimi Räikkönen, Acer, Alfa Romeo Racing ORLEN, and Sparco executives
- The winning shoe design will be produced, donated by Sparco and will be worn at a race weekend, signed by Kimi Räikkönen and auctioned together with a matching ConceptD 7 notebook to raise funds for Save the Children
- The winner will be announced mid-June and also awarded a ConceptD Creator Studio (ConceptD 300 workstation and CP monitor)
“The partnership with Alfa Romeo Racing ORLEN is a way for us to work and engage with creators on a new level while increasing Acer’s CSR commitment. Supporting education for children provides them a future full of possibilities, hope and opportunities and reinforces the importance of powerful partnerships like this one. We are grateful for the work Save the Children is doing and proud that Acer can support it,” said Hajo Blingen, Vice President Marketing, Acer EMEA. “Inspired by Acer’s top line ConceptD workstation solutions, we let creators be creators to design Kimi’s racing shoes to unleash their creativity and self-expression, and most importantly all for an important cause.”
“Creating synergies between our partners has always been a key objective of the team’s commercial department,” said Yan Lefort, Commercial Director of Alfa Romeo Racing ORLEN. “Not only we help our partners create value through impactful campaigns, we also maximize their return on investment by using our partner’s respective contractual assets in the most efficient way. With this particular project, the concept of meaningful partnership is epitomized by the direct support of children in need through our relationship with our charity partner, Save the Children. Not only we had lots of fun developing this project, we also know that we are doing good. To us, this is the perfect equation when it comes to partnership activation.”
The top three designs will be judged by an esteemed jury consisting of Frédéric Vasseur, Team Principal of Alfa Romeo Racing ORLEN; Hajo Blingen, Vice President Marketing, Acer Europe; Daniela Vignale, Motorsport Manager, Sparco; and Kimi Rӓikkӧnen.
The judges will assess the final three entries based on originality, emotional impact, aesthetics, and technical feasibility. The overall winner will be honored with a ConceptD Creator Studio and will see his final design put into action during one of the upcoming Formula One Grands Prix weekends, followed by a charity auction with all proceeds going to “Save the Children”.
Kimi’s Creator Challenge will be available in over 15 countries in close collaboration with local etail/retail partners and will also serve as platform for special product promotions. For more details on how to join and submit your design please visit the Kimi’s Creator Challenge page.